Effective Business Communication

Business communication involves constant exchange of information. It is a continuous process. The more the business expands, the greater is the pressure on the business to find more effective means of communication - both with the employees and with the world outside. Thus, business and communication goes hand in hand. Without effective business communication, a manager cannot perform the basic functions of management efficiently. It is the life-blood of an organization.

For a good communication in business, we should ensure the following:
  1. Every communication in business, whether written or oral, should be logically structured , i.e.,it should have a good beginning, a good body(content), and an effective ending. Be it a business letter or business speech, the communication should begin in such a manner that the audience have keen interest and pays attention to the message. The content of the communication should gives the core message of communication. The communication should end in such a manner that the audience knows what is expected of them and they get the jist of the message.
  2. Correct means of communication should be used- a means which take into reference time and cost constraints. Choice of appropriate channel also depends upon the amount of formality required and the speed of feedback required.
  3. Communication should be articulate and concise. Use of ambiguous words should be avoided. Choice of words should be such that it overcomes cultural differences.
  4. Business communication should be influencing and persuasive.
  5. Communication should be courteous. Polite and considerate behavior is essence of business communication.
  6. A positive body language should be used . For example, during meetings and interviews, maintain a frequent eye contact, give a pleasing smile , make all feel comfortable, etc.
  7. Feedback is an integral component of communication. Without feedback, it will be impossible to know whether the receiver has understood the message in same terms as intended.
  8. Try using more of ''You" rather than "I". The audience or the receivers of the message should be given importance.
  9. Be an active listener . The quality of communication improves if one is a good listener. One should listen positively, should be open-minded and attentive.
  10. The facts should not be partial, i.e., they should be complete. The receiver of the message might get confused or might take a wrong action if facts are incomplete.
  11. The facts should be recent and not outdated.


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